Gryphon Networks Corp., Norwood, Mass., offers technology that enables businesses to comply with Do-Not-Call laws protecting personal privacy, says President and CEO Keith Fotta.
“Do-Not-Call laws are everywhere and can be a major liability for the financial services industry if proper compliance actions are not taken very soon. In fact, the State of New York has been taking a great deal of action toward fining companies in violation of the law,” Fotta says.
Gryphon Networks has patented, network-delivered technology that enables businesses to comply with privacy laws, he says.
“Specifically, our most profitable service allows any company making outbound telemarketing calls to instantly and automatically comply with Do-Not-Call laws,” Fotta says.
The service is delivered through the telephone system, so no equipment is required, he explains.
Gryphon Networks acquires the telephone numbers of people who have asked to be on a Do-Not-Call list for their state.
“The minute the state list is updated its updated on the network,” Fotta says. “If an agent dials a number on a list, the insurance agent hears youve reached a do-not-call restricted number. So its physically impossible” not to be in compliance with Do-Not-Call legislation, Fotta says.
If an agent calls someone who requests to be placed on the Do-Not-Call list, she “only has to dial pound zero, so no one else in the company can make the call automatically,” Fotta says.
Gryphon Networks has been issued nine patents to date on technology, both in the U.S. and Europe, with more patents pending on Do-Not-E-mail technology, Fotta says.
The Do-Not-Call service offers reporting capability as well, Fotta adds.
“We provide real-time reporting on all the telemarketing activity of every agent in every office,” he states.
“Any branch manager can go to the World Wide Web, put in his security clearance number and instantly see how many calls agents made, how many appointments they set, how long they stayed on the phone. Regional managers can compare with any office anywhere in the country.”
The cost varies depending on the size of the company, Fotta says. Its less than a dollar per day per user.
“If youre a major financial institution, its going to be a small fraction of that,” he adds.
Gryphon Networks also offers Do-Not-Mail, Do-Not-Fax and Do-Not-E-mail product services, Fotta says.
–Marcella De Simone
Reproduced from National Underwriter Life & Health/Financial Services Edition, March 11, 2002. Copyright 2002 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.