Close Close
Sign In
Newsletters
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Podcast Center Video Center Webcasts Resource Center Events
About ThinkAdvisor Contact Us Advertise With Us Asset & Logo Licensing Sitemap Terms of Service Privacy Policy Copyright © 2024 ALM Global, LLC. All Rights Reserved.
ThinkAdvisor

Technology > Marketing Technology

Web Health Broker Starts Technology Sales Unit

By Staff Writer

X
Your article was successfully shared with the contacts you provided.

NU Online News Service, April 2, 11:15 a.m. – EHealthInsurance Services Inc., Sunnyvale, Calif., says it has set up a separate technology unit to market its paperless technology for selling health insurance through the Web.

The company’s Electronic Processing Interchange technology handles electronic forms presentment, electronic signatures and electronic payments.

Companies that have already built the EPI technology into their Web health insurance sales sites include WellPoint Health Networks Inc., Thousand Oaks, Calif.; Blue Shield of California, San Francisco; Fortis Health, Milwaukee; American Medical Securities Inc., Green Bay, Wis.; and Golden Rule Insurance Company, Lawrenceville, Ill.

EHealthInsurance has been a leader in selling health insurance to consumers directly through the Web. Its announcement that it will also be promoting of Web sales technology follows similar announcements from several other Web insurance sales companies.

Another Web health insurance broker, SimplyHealth Inc., Atlanta, recently sold its brokerage operation, changed its name to Connecture Inc., and said it would focus solely on selling Web insurance sales technology.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.