Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
4 Ways Advisors Can Position Themselves as an Expert
By Kristen LukeYou may consider yourself an expert, but does your target market consider you one? Here are four strategies you can implement to begin positioning yourself as an expert.
April 22, 2011
Advisor websites: Progression is keyGreat news: An Insured Retirement Institute report found widespread improvement on advisor websites and resources.
April 22, 2011
Leveraging Social Media and Social SellingLife insurance might be said to be the original networking industry. Ironically, however, life insurers have lagged in adopting social media, despite the transformational potential inherent in this wide-ranging phenomenon.
April 22, 2011
Leveraging Social Media and Social SellingLife insurance might be said to be the original networking industry. Ironically, however, life insurers have lagged in adopting social media, despite the transformational potential inherent in this wide-ranging phenomenon.
April 20, 2011
Advisor marketing: Using calls to action in sellingOne of the most important marketing principles to keep in mind is that online clients are not likely to do extra work to find what they are looking for. You must make it easy for them to find out more about your company.
April 19, 2011
3 more ways advisors can increase social media responsesLast post I talked about some good ways to drive more responses through your social media strategy. Here are three more.
April 17, 2011
5 more tips for seminar success for advisorsIn addition to last week's four successful seminar tips, here are five more.
April 16, 2011
Advisor networking: Tips for workin' itOver the years that I've been engaged in networking pursuits I have often heard from some of my fellow networkers that for them "it just isn't working." If you're one of these folks may I suggest the following: