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April 26, 2011 at 08:00 PM
You may consider yourself an expert, but does your target market consider you one? Here are four strategies you can implement to begin positioning yourself as an expert.
1. Host a radio show. Most live call-in financial talk shows hosted by financial advisors are actually paid programming. By purchasing an hour of airtime on a local station, you can become a famous financial commentator.
2. Schedule speaking engagements. Arrange speaking engagements with community and industry organizations that cater to your ideal client. To aid your efforts, develop a media kit that sells you as a speaker. This kit should include a list of previous presentations, a professional bio and a list of topics to present.
3. Write articles for publication. Publications may range from local newspapers to professional association magazines. The ideal goal is to establish an arrangement where you can contribute on a regular basis to gain exposure to the same audience consistently over a long period of time.
