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Practice Management > Marketing and Communications > Social Media

Advisor marketing: Using calls to action in selling

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One of the most important marketing principles to keep in mind is online clients are not likely to do extra work to find what they are looking for. You must make it easy for them to find out more about your company.

Call-to-action button: To see greater success from your website or blog, it is helpful to have a clear call-to-action button in the same place on each page. This consistency makes it easier for a website visitor to find out more information about your company.

It is also important that a call-to-action button is bright, large and visible. This doesn’t mean your call-to-action button has to be loud, huge and offensive to a website visitor. However, it should be in a bright color with large text in a button format.

Call-to-action text: Remember, the primary purpose of marketing to interested clients is to provide them with valuable information to attract them to your brand. This means you don’t necessarily need a loud or aggressive call to action in every single email newsletter you send or within every blog post.

For the best results, use a call to action in 50 to 75 percent of your online and email content. You want to provide valuable information that sets your business apart in your industry, such as financial tips, reports or even case studies.

Once you have attracted potential clients through your email campaign or as loyal blog readers, you can then use a text call to action strategically at the end of your content. After providing your clients with valuable information and building a relationship with them through your Web content, they are even more likely to click on your call to action to visit your website and find out more about your services.

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Bethany Ramos focuses on Internet and social media marketing, and she also co-owns her own e-commerce website, The Coffee Bump. For a selection of Bunn coffee makers, check out Ramos’ website today.


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