Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
A big picture look at lead generation
By Vanessa De La Rosa, Mary ShaubForming alliances with centers of influence in your community is a great way to generate referrals and build your business.
December 27, 2014
2 ways around the gatekeeperWith a referral introduction, theres no need to dupe the gatekeeper. You can walk right in and get to work.
December 23, 2014
Gen Y Wants It All, and They’re Willing to Pay for ItYoung investors seem to have a you get what you pay for mentality, according to a recent report from Corporate Insight that surveyed retail investors.
November 25, 2014
Video marketing is the futureIf you want your website visitors to stick around, try adding some video to turbo-charge your prospecting efforts.
November 18, 2014
What’s in your sales funnel?If youre missing your number, you may just need more opportunities. Focus on stocking the top of your sales funnel.
November 08, 2014
Advisors: Spam filters get you down?You cant make a sale if your emails keep landing in your prospects spam folder. Dodge it by avoiding spam words.
October 30, 2014
Why should you focus on millennials?The financial challenges the millennial generation face are immense and they need your help and your products.