Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
The first fatal flaw of lead generation: bad headlines
By Victoria EdenHow do potential clients sift through the barrage of ads they are hit with everyday? Well written headlines.
June 11, 2013
5 tips for a successful referral requestA targeted referral strategy requires a thoughtful approach.
June 08, 2013
Get smart: To be effective, you must be informedAsk questions before you deliver your pitch.
May 31, 2013
Why the boomers are the most hated generationWhat did the boomers do to deserve such ire?
May 28, 2013
Companies misjudging lead response timesNearly 25 percent of companies think they respond to leads within five minutes, when in actuality only 5 percent responded that quickly.
May 18, 2013
Get prospects to return your callsEver wonder why prospects dont respond to your voicemail messages?
May 08, 2013
Do you nurture prospects or just pester them?Find ways to be valuable to prospects before you sell.