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Life Health > Running Your Business > Marketing and Lead Generation

Diagnosis: Sales team disrespect, Part 2

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In Part 1 of this blog post, I covered the signs that you’ve lost your sales team’s respect. Some might say the only cure for this chronic condition is new management, but I have witnessed several cases of management recovery. And in virtually every case, the manager took the following five steps:

1.    Personal acknowledgement. The manager recognized the loss of respect and made a commitment to correct the issue.

2.    Confessing to the team. The manager confessed to each member of the team (either in a group or individually) that he had failed them and renewed his commitment to serving them.

3.    New ground rules. The manager set out new ground rules to govern both the team’s and the manager’s actions, including the consequences for breaking those rules. Team members must know what’s expected from them as well as from the manager.

4.    Discussion (and dissent).  An open dialogue is essential, and it’s the manager’s obligation to get the ball rolling. If the manager can’t break the ice and begin an honest conversation with the team, no amount of confession or discipline will do any good.

Sometimes team members lose respect for their manager because they feel she isn’t respecting them. Respect, more than any other aspect of a relationship, is a two-way street. If you feel you’ve lost your team’s respect, apply these steps to repair the damage and win it back.

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Paul McCord is a best-selling author, speaker and leading authority on lead generation. He has more than 20 years’ experience coaching and mentoring salespeople. For more information, go to



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