Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
What makes a good lead generation ad?
By Victoria EdenYou might have the right list, the right call to action and the right testimonials, but if you don't have the right offer, you won't reel in prospects.
July 04, 2013
Practical tips for overcoming resistancePeople are emotional. Forgetting that could be standing in the way of a sale.
July 02, 2013
‘Why am I not seeing results from my radio marketing?’If you get nothing but radio silence from your shows, maybe its time to change your lead capture strategy.
June 26, 2013
Can you be addicted to carbs? Scientists are checking that outIts entirely possible if fast-digesting carbs happen to activate the craving and addiction areas of the brain.
June 26, 2013
5 secrets to generating more leads with radioJust having a radio show isnt enough. Advisors need to engage the audience with relevant topics.