Form submissions. The best websites play a role in earning new business and maintaining strong client relationships. Allowing web visitors to request information from your website can be a powerful lead-generation tool. Simply ask web visitors to subscribe to your newsletter or request a meeting.
2 ways to increase form submissions:
- Place valuable content (like a white paper or educational video) behind a form. Word to the wise: Keep the form short and simple. You don’t want to make people feel as if they’re signing their lives away to access your content.
- Advertise content with an enticing call-to-action.
Don’t just sit back and wonder how your marketing campaign is going. Take advantage of the tools available to you and evaluate your marketing campaign so you can improve your results.
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Maggie Crowley is a marketing coordinator at Advisor Websites. A graduate of Georgia Southern University, she develops inbound marketing strategies and manages the company’s online presence. For more information, go to advisorwebsites.com.