Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Retirement Beats Marriage on Americans' 2021 Priority List
By Allison BellLife Happens survey participants said they would also like to pay off their loans.
October 13, 2020
Where Can You Find More And Better Annuity Leads?The big problem with leads you buy: The prospects have no idea who you are.
September 14, 2020
You Can Find More and Better Annuity LeadsOne idea: Start by showing people who you are.
June 25, 2020
How Advisors Can Connect With Female Boomers, Gen Xers and MillennialsWomen now control $72 trillion globally. But advisors must realize one approach doesn't fit all age groups.
June 08, 2020
Next Generation of RIAs Not Ready to Lead: DeVoeMany advisory firms fall short on long-term career development for young employees, a DeVoe survey finds.
April 24, 2020
Why Your Tech Tools Should Work Across GenerationsToday's clients and prospects want personalized digital experiences, especially those in younger demographic groups.
April 22, 2020
3 Ways to Train Future Leaders Today (From Home)There are some powerful steps for helping next-generation leaders succeed, even while we're hunkered down in a pandemic.
April 17, 2020
IHC Buys Full Control Over a Lead Generation Tech FirmThe HealthInsurance.org parent now owns 100% of an AI-based lead sifting firm.