Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How much did that lead cost you?
By Jonathan FarringtonIt is essential to invest time analyzing which lead generation initiatives work well to avoid becoming overwhelmed.
July 28, 2016
20 cities where sandwich generation households are on the riseEconomic factors and ethnic traditions are contributing to a growing number of households with children, parents and grandparents living under one roof.
July 21, 2016
How do I find the right IUL marketing partner?What are some strategies for finding an IMO partner with IUL experience?
July 15, 2016
Are you a cold calling failure?If you hate cold calling, you aren't doomed. Follow these steps to turn a cold call into a hot lead.
June 27, 2016
Your referral network is larger than you realizeThe game Six Degrees of Kevin Bacon teaches us that we are all connected, sometimes in unexpected ways.
June 24, 2016
How can I make appointments effectively?There are many options out there to get in front of prospects ... but not all of them work.
June 14, 2016
Lead generation traffic sources that produce resultsNot all lead-generation traffic sources are created equal. Here's a detailed explanation of old school vs. new school traffic sources.
June 14, 2016
Lead generation traffic sources that produce resultsNot all lead-generation traffic sources are created equal. Here's a detailed explanation of old school vs. new school traffic sources.