What You Need to Know
- Lincoln wants to use April 1 to celebrate to promote retirement plan awareness.
- The company is highlighting areas of retirement savings confusion.
- One of its goals is to encourage consumers to save for retirement while still paying off debt.
Lincoln Financial is using the day traditionally known as April Fool’s Day to promote retirement plan awareness, by making that date “4/01(k) Day.”
The Radnor, Pennsylvania-based life insurer is observing 4/01(k) Day by using it to clear up what it believes to be misconceptions about retirement savings.
The company recently fielded a worker retirement savings survey. Part of the questionnaire took the form of a true-or-false quiz.
One of the true-or-false statements was: “Paying down my student loan debt as quickly as possible is more important than saving for my retirement.”