Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
LIMRA: Social media wins the business marketing race
By The LifeHealthPro EditorsThe use of social media has quickly evolved into becoming an essential tool to prospect for new clients and strengthen relationships with current ones." Social media strategy will be the focus of LIMRA's upcoming conference.
July 15, 2016
Are you a cold calling failure?If you hate cold calling, you aren't doomed. Follow these steps to turn a cold call into a hot lead.
July 15, 2016
Are you a cold calling failure?If you hate cold calling, you aren't doomed. Follow these steps to turn a cold call into a hot lead.
July 14, 2016
Insurance regulators respond to ongoing low interest ratesYou can expect a series of state regulatory changes aimed at helping the life insurance industry weather a protracted period of low interest rates.
July 14, 2016
Case design and support trump compensationIt's easy to focus on compensation when choosing a marketing partner, but coaching and support should carry greater weight.
July 14, 2016
Ask IMO candidates about difficult casesThe true value for an IMO is if they can get troubled cases placed as well as good cases.
July 14, 2016
Robo advisor, meet millennial advisorAfter four years of college and two years abroad, Thomas Forbes' toughest challenge was establishing networks to build his new business.
July 14, 2016
How do I choose the right marketing organization?I need an IMO to help with life and annuity case designs. How do I choose the best one?