Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
Advisor marketing: Become an ACE
By Brad JohnsonToday I want to share with you a quick idea from the book "Creating Trust," co-authored by Matt Zagula and Dan Kennedy. It deals with the concept of the ACE (Authority, Celebrity and Exclusivity) Principle and how to create it with prospects.
May 25, 2011
Republicans Demand HHS PPACA Waiver DetailsTwo Republican lawmakers are asking U.S. Health and Human Services Secretary Kathleen Sebelius to give them more information about annual benefits limit requirement waivers.
May 25, 2011
Celent: Big Iron is BackNorth American life insurers bought more core processing systems in the fourth quarter of 2010 but fewer document management and content management systems.
May 25, 2011
New York Insurance Regulators Get New BossThe New York Senate has voted unanimously to confirm Benjamin Lawsky as the first superintendent of a new Department of Financial Services.
May 25, 2011
Texas Medicaid Reform Bill Moves ForwardIn Texas, more than in many states, one of the hottest -- and most controversial -- topics on the House's docket this session has been the question of how to make Medicaid work without crippling state financial resources.
May 25, 2011
Marketing collateral: 5 more tips for advisorsWhen creating multiple marketing pieces, it's important to construct a collateral strategy that integrates all communications, not just those printed. The strategy should be well defined, yet flexible enough to add new components as needs arise.
May 24, 2011
Advisors: Triumph in your sales career, part 2Remember Susan and Michael from last week? Susan, with her sales knowledge and excellent customer service skills, is baffled as to why her colleague Michael is so much more successful. She wonders what is missing in her approach.
May 24, 2011
RIAA: Pull Curtains Off Annuitized MoneyFinancial advisors would like to see financial statement providers do a better job of including information about clients' immediate income annuities.