More than 230 people tuned in live to last week’s Web Seminar, “Opportunities in the DI Market,” where noted disability insurance experts John F. Nichols, CLU, DIA, Steve Crawford and Ann Baker Ronn, LUTCF, shared their insights on effective selling techniques and emerging DI markets.

If you were one of the more than 700 who pre-registered for the event but weren’t able to join us during the event, you’re still in luck, as we now have the entire Web Seminar available for you to access at your convenience, free of charge. Even if you didn’t pre-register, you can follow this link (http://lifeinsuranceselling.com/WebSeminars/Registration/DImarket.html) and learn why the lucrative consultant/analyst market niche is ripe for DI production, how compelling graphics will illustrate the need for DI protection, and a proven method for mitigating “sticker shock” among clients and prospects. Or learn from Steve Crawford – annually one of the top DI producers in the country – about how to target very specific niche markets online from the person who revolutionized the way DI is sold online.

The trio of presenters were filled with great ideas for achieving success in the DI market, and also offered a keen perspective on what’s happening product-wise on the carrier front.

This was the first of three Web Seminars we have scheduled for this year, expanding on our popular Producer Roundtable features in the magazine. We’ll tackle trends in life insurance in September, and in November our focus will be trends in long-term care insurance. Expect high-level experts to be presenting in both events, touching on the issues that are important to your practice.

More blog entries from Brian Anderson.