As advisors, you are constantly in front of clients. Some of you are even talking to larger groups of people, putting an idea in front of them. With so much of your time in front of people “presenting,” it begs the question — what are the ingredients for a successful presentation?

Dr. Kerry Johnson, our regular “Marketing Playbook” columnist has written about presentations in the last couple of issues of Senior Market Advisor.

He says one way to draw your audience in is by telling stories. Johnson adds that “audiences are far more attentive than your friends and family … your career is filled with stories about clients who succeed and fail, who are smart or less than stellar. Tell them.”

We caught up with Johnson recently to have him elaborate on great presentations. To view him talking about the subject, click here.