Marketing Technology
Get the latest news and insights about marketing technology used by financial advisors and throughout the financial services industry.
NBA Invests in Celebrity-Backed Kids' Social Network
By Kim BhasinZigazoo is a TikTok-like video-sharing app for children that plans to expand into the metaverse.
June 22, 2022
Meet the LUMINARIES Class of 2022 FinalistsNow in its second year, the recognition program spotlights firms and individuals who excel in four categories.
June 21, 2022
The Metaverse Is Coming, and It Could Be Worth TrillionsCompanies like Microsoft and even Ikea are laying the groundwork now.
June 21, 2022
Meta Rolls Out Monetizing Features for Instagram, Facebook CreatorsNFTs, profiting from short videos and earning direct revenue are all on the horizon for content creators, CEO Mark Zuckerberg says.
June 17, 2022
From Wordle to the Metaverse, Apps Get Less AddictiveGen Z is keenly aware of the dangers of repeated daily social media check-ins, and internet platforms are responding.
June 14, 2022
Many Firms Failing to Engage the Emerging Wealthy: CapgeminiWealth managers need to rethink their strategies as the demographics of millionaires evolve, the group reports.
June 01, 2022
Marketing Whiz Samantha Russell Rallies Social Media Support in Medical CrisisRussell's husband was diagnosed with brain cancer. "Friends, I desperately need your help," she posted. Thousands responded.
May 25, 2022
6 Questions to Ask Yourself Before You Sell Your Advisory FirmAn advisor who sold his business offers practical guidance to others looking to do the same.