Marketing Technology
Get the latest news and insights about marketing technology used by financial advisors and throughout the financial services industry.
Still Not Ready for the SEC's New Marketing Rule? Here's What to Do
By Melanie WaddellCompliance experts air their views on what advisors should be doing now to be ready if the SEC comes knocking.
November 02, 2022
SEC Expected to Be 'Heavy-Handed' With Marketing Rule EnforcementSimply continuing to avoid testimonials carries its own risks, Bill Simpson of Hearsay Systems tells ThinkAdvisor.
November 01, 2022
How One Small Firm Uses Tech to Tackle Tax PlanningJames Hargrave explains to ThinkAdvisor how his firm, with about 10 people, punches above its weight — with a little help.
October 31, 2022
Cold Calling Is Out; Lead Generation Is In for 2023: SurveySmartAsset asked advisors where they planned to focus their marketing efforts next year.
October 27, 2022
Envestnet, FNZ Partner on Wealth Platform: Tech RoundupIn addition, Orion Advisor Solutions launched Redtail Campaigns, a CRM-centric advisor marketing suite.
October 26, 2022
SEC Marketing Rule Brings New Freedom, New Requirements: Brian McLaughlinThe Orion exec discusses what advisors can do now and how to survive the upcoming SEC exam sweep.
October 26, 2022
New SEC Plan Says RIAs Must Vet Third-Party ServicesThe SEC doesn't recognize "how little leverage firms have over many service providers," says IAA's Karen Barr.
October 25, 2022
Start With Your AudienceTo succeed at digital marketing, this social-media pro says advisors need to be strategic but still can have some fun in what they post.