Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Media Relations Strategy Can Help You Beat the Competition
By Allen WilliamsonThe latest AdvisorBenchmarking survey shows few advisors rely heavily on a media relations program to acquire or keep clients. This is likely a mistake.
June 12, 2012
Social Media Is for Marketing, Not Socializing: ExecsFor John Jenkins, president and CEO of Asset Preservation Strategies, and Josh Gilliam, managing director of Gilliam, Mease & Associates, social media is a marketing and branding tool, rather than a way to interact with clients and prospects.
June 11, 2012
Email Marketing: A Study in DemographicsEmail marketing isnt glamorous or cutting edge, but it is still one of the best ways to reach out to clients.
June 11, 2012
Email Marketing: A Study in DemographicsEmail marketing isnt glamorous or cutting edge, but it is still one of the best ways to reach out to clients.
June 11, 2012
FSI’s New App Turns Advisors Into Army of Potential AdvocatesThe app gives advisors the mobility they need to speak with one voice and influence the regulatory and legislative processes on the go, FSI said.
June 08, 2012
Don’t Forget the Customer ServiceSocial media begs for better customer service. Ignore it at your peril.
June 08, 2012
Don’t Forget the Customer ServiceSocial media begs for better customer service. Ignore it at your peril.
June 05, 2012
Salesforce Stink-Eyes Oracle with Buddy Media Buy (Wired)Oracle and Salesforce.com each purchase social marketing firms within weeks of each other. Could the purchases be about market share or one-upping the other?