Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
NPC Launches Social Media Pages
By Danielle AndrusNational Planning Corp. announced Monday that it has launched official Facebook and LinkedIn pages. Were trying to put a face to what a broker-dealer really is, said Craig Lewis, vice president of marketing.
June 14, 2012
Employees, Executives Disagree on Social Media's PlaceForty-one percent of executives say social networking contributes to building and maintaining workplace culture, but only 21 percent of employees believe the same, according to a new Deloitte LLP survey conducted by Harris Interactive.
June 14, 2012
Media Relations Strategy Can Help You Beat the CompetitionThe latest AdvisorBenchmarking survey shows few advisors rely heavily on a media relations program to acquire or keep clients. This is likely a mistake.
June 13, 2012
3 Ways to Get That ReferralHere are three rules of thumb for building up your referral pipeline.
June 13, 2012
3 Ways to Get That ReferralHere are three rules of thumb for building up your referral pipeline.
June 12, 2012
Social Media Is for Marketing, Not Socializing: ExecsFor John Jenkins, president and CEO of Asset Preservation Strategies, and Josh Gilliam, managing director of Gilliam, Mease & Associates, social media is a marketing and branding tool, rather than a way to interact with clients and prospects.
June 11, 2012
Email Marketing: A Study in DemographicsEmail marketing isnt glamorous or cutting edge, but it is still one of the best ways to reach out to clients.
June 11, 2012
Email Marketing: A Study in DemographicsEmail marketing isnt glamorous or cutting edge, but it is still one of the best ways to reach out to clients.