National Planning Corp. announced Monday that it has launched official Facebook and LinkedIn pages.
The firm, a broker-dealer based in Santa Monica, Calif., expects to reach out to home office staff, reps and their clients through the new pages, Craig Lewis, vice president of marketing for NPC, told AdvisorOne on Monday.
“We’re trying to put a face to what a broker-dealer really is,” Lewis (left) said.
While some firms use social networks as a branding tool or to gather information, NPC intends to use Facebook and LinkedIn to interact and communicate with its followers. Lewis identified four topics of interest the firm will focus on to prompt an “open conversation”: culture, product announcements, industry news and best practices for reps.