Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
3 Steps to Build Your Social-Media Editorial Calendar
By Amy McIlwainAn editorial calendar organizes your social-media marketing campaign and keeps you on track.
June 21, 2012
3 Social Media Mistakes to AvoidWatch you dont make these common mistakes in pursuing your social-media campaign.
June 18, 2012
NPC Launches Social Media PagesNational Planning Corp. announced Monday that it has launched official Facebook and LinkedIn pages. Were trying to put a face to what a broker-dealer really is, said Craig Lewis, vice president of marketing.
June 15, 2012
How Greenpeace manipulated the media like a pro: Analyzing the Shell Oil hoax (Forbes)Internet hoax racked up 700,000 pageviews in its first day.
June 14, 2012
Employees, Executives Disagree on Social Media's PlaceForty-one percent of executives say social networking contributes to building and maintaining workplace culture, but only 21 percent of employees believe the same, according to a new Deloitte LLP survey conducted by Harris Interactive.
June 14, 2012
Employees, Executives Disagree on Social Media's PlaceForty-one percent of executives say social networking contributes to building and maintaining workplace culture, but only 21 percent of employees believe the same, according to a new Deloitte LLP survey conducted by Harris Interactive.
June 14, 2012
Media Relations Strategy Can Help You Beat the CompetitionThe latest AdvisorBenchmarking survey shows few advisors rely heavily on a media relations program to acquire or keep clients. This is likely a mistake.
June 13, 2012
3 Ways to Get That ReferralHere are three rules of thumb for building up your referral pipeline.