So you’ve finally got all the pieces of your social-media campaign in place: blog, Twitter, Facebook, LinkedIn. Now what? You know how important consistency is when it comes to social-media platforms, but how can you maintain your campaign without sacrificing a large portion of your already limited time?
Well, you can improvise and try to come up with ideas day by day, but that would require too much brainpower and spontaneous creativity. And while you may be overflowing with creative energy, perhaps you just don’t want to reinvent the social-media wheel every day. That’s where an editorial calendar comes in handy. It will help you organize your social-media marketing campaign and keep you on track.
Here are three steps to get you started:
1. Select a master calendar. Before building an editorial calendar, you’ll need to acquire a master calendar. It should be simple, accessible and navigable. There are numerous calendar platforms to consider, such as Google Calendar, which can send reminders to your smart phone; calendars inside Microsoft Word and Outlook; and WordPress’s Editorial Calendar, which allows you to manage and edit blog posts directly from the program.