Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
How Greenpeace manipulated the media like a pro: Analyzing the Shell Oil hoax (Forbes)
By Staff WriterInternet hoax racked up 700,000 pageviews in its first day.
June 14, 2012
Media Relations Strategy Can Help You Beat the CompetitionThe latest AdvisorBenchmarking survey shows few advisors rely heavily on a media relations program to acquire or keep clients. This is likely a mistake.
June 13, 2012
3 Ways to Get That ReferralHere are three rules of thumb for building up your referral pipeline.
June 13, 2012
3 Ways to Get That ReferralHere are three rules of thumb for building up your referral pipeline.
June 12, 2012
Social Media Is for Marketing, Not Socializing: ExecsFor John Jenkins, president and CEO of Asset Preservation Strategies, and Josh Gilliam, managing director of Gilliam, Mease & Associates, social media is a marketing and branding tool, rather than a way to interact with clients and prospects.
June 11, 2012
Email Marketing: A Study in DemographicsEmail marketing isnt glamorous or cutting edge, but it is still one of the best ways to reach out to clients.
June 11, 2012
Email Marketing: A Study in DemographicsEmail marketing isnt glamorous or cutting edge, but it is still one of the best ways to reach out to clients.
June 11, 2012
FSI’s New App Turns Advisors Into Army of Potential AdvocatesThe app gives advisors the mobility they need to speak with one voice and influence the regulatory and legislative processes on the go, FSI said.