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July 15, 2012 at 12:00 AM
Let’s be frank: learning Twitter lingo can feel like learning a foreign language. Here, however, I want to hone in on one specific feature: the # symbol or “hashtag.” The # symbol was created organically by Twitter users as a way to categorize conversations. If you include in your tweet a hashtag (#lovecoffee, for example), it will transform into a link to all the conversations relating to this topic.
How can using this conversation sorter benefit your business? Using hashtags can lead to increased exposure, more followers, higher engagement levels and strategic connections. They can extend your online reach and enhance your marketing efforts.
