Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
The Social Media Marketing Revolution
By Amy McIlwainSocial media has changed the rules of the marketing game. Dont be left out in the cold.
November 15, 2011
Fortune 500 Companies Slow Down Social Media AdoptionIt may be hard to believe as more and more firms take up social media, but a report from the University of Massachusetts at Dartmouth found that adoption could be leveling off.
November 14, 2011
Wave Your Magic Social Media Wand, Part 2How to convert social-media connections into real-world business and profits.
November 14, 2011
A Step-By-Step Guide to a Great WebsiteEvery smart marketer knows the importance of an effective website. But theres a big difference between a good site and a great one.
November 11, 2011
Advisors: Inject Some “Wow!” Into Your WebsiteDoes your website get people talking? Or do they move on to the next site?
November 10, 2011
Word-of-Mouth Wildfire: How Customer Service Can Make or Break Your BusinessThe old adage that the customer is always right is wrong. It may be shocking to read, but its true. The customer is, in fact, often wrong. How you handle difficult customer situations makes all the difference in your circle of influence.
November 10, 2011
Accenture Survey: Insurers’ Aspirations Exceed Current Levels of Customer ServiceInsurers individually invested $30 million, on average, in analytics and mobile capabilities over the past three years, and plan to increase investment to improve customer service, Accenture reports.
November 10, 2011
Accenture Survey: Insurers’ Aspirations Exceed Current Levels of Customer ServiceInsurers individually invested $30 million, on average, in analytics and mobile capabilities over the past three years, and plan to increase investment to improve customer service, Accenture reports.