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November 22, 2011 at 11:00 PM
I remember being a teenager and hopping on my bike for the mile-long journey to work. As I would climb the last hill, a huge billboard would slowly emerge over the horizon. I would stare at it intensely every day, distracting myself from the burning pain in my legs. I would always think: Why do they change it when they do? Who decides what to put on it? Why would they put that up there?
We spend most of our lives being marketed to. Everywhere we go, we see ads for everything from cars to canned food. As technology has changed, we also have evolved. Nowadays, there is a computer in nearly every home and 80 percent of Americans use social media networking sites. How is this different from the days on my old Huffy?
The old market model has not vanished, but it has definitely been pushed down the list. In the past, marketing had a one-way message, a call to action. You sat in front of the television, and the ad told you to buy. You could either decide to buy or not.
Today, if you are interested in a product or service, you can go online and research it yourself. No longer must you ask your neighbor if by chance he’s heard of a new widget. You can go online and find out everything about the widget: what customers think of it, where to buy it, etc.
