Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How to find the right direct mail lead system
By Kim MagdaleinIf you are planning to use a direct mail lead system to market your practice, this is what you need to know: there is no such thing as a magic bullet.
August 24, 2011
Prospect NurturingNot long ago, an advisor who had seen me speak years ago called for some marketing advice.
July 26, 2011
Sales and marketing: Why can't we be friends?Sales and marketing don't have to enemies. Working together can benefit both parties.
July 26, 2011
Sales and marketing: Why can't we be friends?Sales and marketing don't have to enemies. Working together can benefit both parties.
July 19, 2011
How to get great insurance leadsHere are some tips to get the best insurance leads out there.
July 19, 2011
How to get great insurance leadsHere are some tips to get the best insurance leads out there.
July 18, 2011
Leads, Leads, Leads! Then Understanding Clients...Do commercial lead-providers work? And a confession from our intrepid advisor on understanding clients both qualitatively and quantitatively