Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Advisors: 3 lead management mistakes to avoid
By Dan LuttnerIt's a good idea to reassess the way that you purchase, nurture, and manage leads because it means so much to your success as an insurance professional. To begin, ask yourself if you are making any of these major lead management mistakes:
June 09, 2011
Referrals: How to bypass the gatekeeperMy goal is to change your business development, prospecting and lead-generation strategies to referral selling; to change the way you sell and succeed. Get past the gatekeeper. And close more business in less time.
June 09, 2011
Referrals: How to bypass the gatekeeperMy goal is to change your business development, prospecting and lead-generation strategies to referral selling; to change the way you sell and succeed. Get past the gatekeeper. And close more business in less time.
May 26, 2011
Advisor marketing: Become an ACEToday I want to share with you a quick idea from the book "Creating Trust," co-authored by Matt Zagula and Dan Kennedy. It deals with the concept of the ACE (Authority, Celebrity and Exclusivity) Principle and how to create it with prospects.
May 16, 2011
House GOP Members Issue Second Round of Fannie, Freddie ReformRepublican members of the House Financial Services Committee introduced Friday seven bills as the second round of legislation to reform government-sponsored enterprises (GSEs) Fannie Mae and Freddie Mac.
May 12, 2011
Lead generation trends: Using attraction marketingTo generate leads to build a solid customer base for your business, you don't have to blow your entire marketing budget. You just need to go where your clients are and offer them something of value.
May 11, 2011
Lead generation trends: Using attraction marketingTo generate leads to build a solid customer base for your business, you don't have to blow your entire marketing budget. You just need to go where your clients are and offer them something of value.
April 26, 2011
Advisor alert: Becoming an 'Inner Winner' in your sales careerDo any of you think of your advisory careers in terms of a sporting event? Sales guru Jack Singer certainly does and provides sports psychology tips that can help "skyrocket your sales performance."