Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Advisor alert: Becoming an 'Inner Winner' in your sales career
By Daniel WilliamsDo any of you think of your advisory careers in terms of a sporting event? Sales guru Jack Singer certainly does and provides sports psychology tips that can help "skyrocket your sales performance."
April 02, 2011
Advisor tip: How bad leads crash good reputationsReputation is as delicate as a butterfly's wings. A small event distantly related to your business can have a huge impact on your reputation.
April 01, 2011
Generation GThis past weekend I peaked into the future. I didn’t mean to; it just sort of happened. By some freak of nature, I was allowed to be the proverbial…
March 26, 2011
3 more most important things to do with a sales leadIn my last article, I talked about the first four most important things to do with a sales lead: verify it, enter it, qualify it and fulfill it. Here are the last three steps.
March 25, 2011
The 4 most important things to do with a sales leadBusiness-to-business marketers often use direct marketing, e-mail, advertising, trade shows, the Web, and other marketing tactics to generate sales leads.
March 03, 2011
Advisor success tip: Speed killsTime-pressed prospects can't afford to waste time on chit-chat or sales calls that drag on, so they reduce the amount of time alloted for sales meetings.
March 01, 2011
Advisors: We have the tools to leave clients a legacy of prosperityI recently heard Dr. Lowell Catlett, a regent's professor, dean and chief administrative officer at New Mexico State University, speak about the current state of the economy.
March 01, 2011
A Waste of a GenerationEven though baby boomers caused terrible anguish to their parents while going through adolescence and early adulthood in the 1960s and 1970s, they themselves…