Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
3 more lead generation mistakes to avoid
By Dan LuttnerLast week I presented some lead generation mistakes to avoid, including banking on the "one-contact close," mistaking email for a CRM system and not purchasing qualified leads. Here are three more.
June 28, 2011
Advisors: 3 lead management mistakes to avoidIt's a good idea to reassess the way that you purchase, nurture, and manage leads because it means so much to your success as an insurance professional. To begin, ask yourself if you are making any of these major lead management mistakes:
June 20, 2011
Advisors: Don't sell the way you buy"Propose the way you would want to be proposed to." This tweet was recently issued by a sales lead generation company and I completely disagree with it.
June 09, 2011
Referrals: How to bypass the gatekeeperMy goal is to change your business development, prospecting and lead-generation strategies to referral selling; to change the way you sell and succeed. Get past the gatekeeper. And close more business in less time.
June 09, 2011
Referrals: How to bypass the gatekeeperMy goal is to change your business development, prospecting and lead-generation strategies to referral selling; to change the way you sell and succeed. Get past the gatekeeper. And close more business in less time.
May 26, 2011
Advisor marketing: Become an ACEToday I want to share with you a quick idea from the book "Creating Trust," co-authored by Matt Zagula and Dan Kennedy. It deals with the concept of the ACE (Authority, Celebrity and Exclusivity) Principle and how to create it with prospects.
May 16, 2011
House GOP Members Issue Second Round of Fannie, Freddie ReformRepublican members of the House Financial Services Committee introduced Friday seven bills as the second round of legislation to reform government-sponsored enterprises (GSEs) Fannie Mae and Freddie Mac.
May 12, 2011
Lead generation trends: Using attraction marketingTo generate leads to build a solid customer base for your business, you don't have to blow your entire marketing budget. You just need to go where your clients are and offer them something of value.