Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How to give positive feedback that means something
By Beryl LoebDo you worry that you're giving praise so often that you risk diluting its impact and value?
July 26, 2011
Sales and marketing: Why can't we be friends?Sales and marketing don't have to enemies. Working together can benefit both parties.
July 26, 2011
Sales and marketing: Why can't we be friends?Sales and marketing don't have to enemies. Working together can benefit both parties.
July 19, 2011
How to get great insurance leadsHere are some tips to get the best insurance leads out there.
July 19, 2011
How to get great insurance leadsHere are some tips to get the best insurance leads out there.
July 18, 2011
Leads, Leads, Leads! Then Understanding Clients...Do commercial lead-providers work? And a confession from our intrepid advisor on understanding clients both qualitatively and quantitatively
July 05, 2011
3 more lead generation mistakes to avoidLast week I presented some lead generation mistakes to avoid, including banking on the "one-contact close," mistaking email for a CRM system and not purchasing qualified leads. Here are three more.
July 05, 2011
3 more lead generation mistakes to avoidLast week I presented some lead generation mistakes to avoid, including banking on the "one-contact close," mistaking email for a CRM system and not purchasing qualified leads. Here are three more.