At the American Association for Long-Term Care Insurance (AALTCI), we’re trying to get the word out about a problem that may or not be growing but certainly is troubling: Questionable purveyors of long-term care insurance (LTCI) leads.
We’ve been using a variety of methods, including press releases, to try to let agents know that we‘ve been getting more calls from insurance agents who believe they have been bilked by LTCI lead sellers.
In all of these cases, the agents already have paid for the leads through electronic fund transfers, and there’s usually no easy way for the agents to get their money back.
LTCI leads from reputable suppliers may cost about $55 to $75 each. If someone is offering you LTCI leads for less than $5 each, we believe that’s sign that the offer is probably too good to be true.
New producers may be especially vulnerable to that kind of scam.