Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Are You Turning Off Younger Clients?
By Olivia Mellan, Sherry ChristieMany advisors mistakenly use boomer tactics when talking to Gen Xers and millennials. If you want to reach younger clients, heres how to proceed.
August 07, 2013
You gonna fix that?To keep delivering leads, your website needs regular maintenance.
August 05, 2013
9 ways to sell to Gen YGen Y sets its own rules, communicates differently and has a unique approach to business. So how do you sell to them?
August 02, 2013
What makes a good lead generation ad?You might have the right list, the right call to action and the right testimonials, but if you don't have the right offer, you won't reel in prospects.
July 23, 2013
Read all about it: Print advertising is not out-of-dateTurn your passive print campaign into an aggressive lead generating machine.
July 04, 2013
Practical tips for overcoming resistancePeople are emotional. Forgetting that could be standing in the way of a sale.