Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Failure to launch
By John ScrantonAt some point, your marketing campaign has to get off the ground.
June 14, 2013
The first fatal flaw of lead generation: bad headlinesHow do potential clients sift through the barrage of ads they are hit with everyday? Well written headlines.
June 13, 2013
5 Tips for a Successful Referral RequestReferral generation fails primarily due to strategy. The do a good job for your client and ask for referrals approach is woefully inadequate.
June 11, 2013
Where have all the prospects gone?Develop a lead capture strategy for your seminars and you can attract the 97 percent who didnt RSVP.
June 11, 2013
5 tips for a successful referral requestA targeted referral strategy requires a thoughtful approach.
June 08, 2013
Get smart: To be effective, you must be informedAsk questions before you deliver your pitch.