Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
One Reason for Young Advisors' High Turnover Rate: Triangulation
By Angie HerbersAs owner-advisors grow their firms by adding more advisors, its important that they focus as much attention on personal dynamics as they do on client service.
August 05, 2013
9 ways to sell to Gen YGen Y sets its own rules, communicates differently and has a unique approach to business. So how do you sell to them?
August 02, 2013
What makes a good lead generation ad?You might have the right list, the right call to action and the right testimonials, but if you don't have the right offer, you won't reel in prospects.
July 23, 2013
Read all about it: Print advertising is not out-of-dateTurn your passive print campaign into an aggressive lead generating machine.
July 04, 2013
Practical tips for overcoming resistancePeople are emotional. Forgetting that could be standing in the way of a sale.
July 02, 2013
‘Why am I not seeing results from my radio marketing?’If you get nothing but radio silence from your shows, maybe its time to change your lead capture strategy.