Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
3 more harmful referral myths
By Maribeth KuzmeskiTheres nothing mythical about referrals. Dont hamper your referral efforts by believing in these myths.
April 07, 2015
Sell like Minnesota FatsThis great pool player knew how to work the angles. You, too, can be great if you apply his techniques.
April 04, 2015
If you want to improve, you must changeIn order to improve your sales results, you must alter the way you do things and not declare victory too soon.
April 02, 2015
Millennials Near Tipping Point: Are You Ready?This generation of more than 80 million potential clients is beginning a transition phase, highlighted by buying their first homes.
March 26, 2015
Success born of adversitySome people respond to early adversity by becoming hustlers. But a lack of adversity is its own challenge
March 20, 2015
Judo-chop your large competitorsBigger isnt always better. Take a lesson from martial arts and use your competitors size against them.
March 04, 2015
10 tips on buying leadsOne test is to see how many of the people listed knew they were asking for LTC information.
March 02, 2015
Millennials are not so different from gen x, boomersA new study offers contrary data on millennials to a study designed to bust myths about this overly examined generation.