In hockey, when a single player scores three times in one game, fans celebrate by throwing their hats onto the rink to say, “Well done! Hats off!” What about in your business? What are the three things that, if done exceptionally well, would constitute a hat trick?
There are certain key numbers that can indicate it’s time to take a moment to step back and celebrate an extraordinary feat. But instead of looking at the numbers just once a year, we should be celebrating these wins throughout the year.
Here are the three elements of what I’m calling the monthly “marketing hat trick”:
1. Growing your exposure
Look at your website clicks, engagement and responses to your calls to action. Consistent growth in your website analytics, with a 5-20 percent increase in engagement month over month, is truly exceptional.
2. Increasing referrals
If the number of appointments you put on your calendar with new, referred prospects increases 20 percent over the previous month, that is exceptional.
3. Gaining new clients