Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Sales presentation blunders to avoid
By Kelley RobertsonYour presentation is vital to your overall sales success. These common errors detract from your message.
June 19, 2015
Are you the only one who knows the answer?Your referral sources arent mind readers, so dont expect them to know what your ideal client looks like.
June 16, 2015
Millennials: Ignore them at your perilFiguring out how to serve the now-largest of the generations is worth it.
June 16, 2015
Millennials: Ignore them at your perilFiguring out how to serve the now-largest of the generations is worth it.
June 14, 2015
Reframe your failuresLose out on that sale you wanted so badly? Take heart: Every loss really is a valuable opportunity to learn.
June 11, 2015
Marketing hat trickIn sports, a hat trick is something worth celebrating. Here is the marketing version of that feat.
June 09, 2015
How to connect with 4 generations of clientsA new program from Ivy Funds looks at the defining characteristics of traditionalists, baby boomers, Gen Xers and millennials.
June 09, 2015
How to connect with 4 generations of clientsA new program from Ivy Funds looks at the defining characteristics of traditionalists, baby boomers, Gen Xers and millennials.