Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
5 things millennials want from benefits
By Bruce HentschelIf you ask a millennial what matters most when it comes to employee benefits, youre likely to hear answers like these...
August 12, 2015
What it means to be a multigenerational advisorAccording to one expert, "what, why and how" are the three keys to being a successful multigenerational advisor.
July 16, 2015
Cold calling basicsIf its been a while since you picked up the phone, here are some fundamental tips for better cold calling.
July 12, 2015
The ‘can’t-do’ employeeMany factors can contribute to an employees failure. Here are some of the reasons he cant do a better job.
July 10, 2015
Compliance and lead generation cardsTo protect consumers, the Maine Bureau of Insurance recently published a bulletin with guidance on the proper use of lead cards.
July 10, 2015
Compliance and lead generation cardsTo protect consumers, the Maine Bureau of Insurance recently published a bulletin with guidance on the proper use of lead cards.
July 04, 2015
4 challenges you must overcomeIf youre in sales, youve got your work cut out for you. Here are 4 challenges facing todays salesperson.
June 29, 2015
How to Cold Call With PrecisionMost of the cold calling done in this industry could be called mass cold calling. But there is another way.