Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Is it a lead, a prospect or an opportunity?
By Anthony IannarinoWhich category does your contact occupy? Each requires its own approach, so it helps to know what youve got.
June 16, 2015
Millennials: Ignore them at your perilFiguring out how to serve the now-largest of the generations is worth it.
June 16, 2015
Millennials: Ignore them at your perilFiguring out how to serve the now-largest of the generations is worth it.
June 14, 2015
Reframe your failuresLose out on that sale you wanted so badly? Take heart: Every loss really is a valuable opportunity to learn.
June 11, 2015
Marketing hat trickIn sports, a hat trick is something worth celebrating. Here is the marketing version of that feat.
June 09, 2015
How to connect with 4 generations of clientsA new program from Ivy Funds looks at the defining characteristics of traditionalists, baby boomers, Gen Xers and millennials.
June 09, 2015
How to connect with 4 generations of clientsA new program from Ivy Funds looks at the defining characteristics of traditionalists, baby boomers, Gen Xers and millennials.
June 08, 2015
How to succeed as a multigenerational advisorJohn Gibbons provides his ideas on multigenerational advising and explains what advisors can do to incorporate that strategy in their practice.