Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Advisors: Spam filters get you down?
By Alan BlumeYou cant make a sale if your emails keep landing in your prospects spam folder. Dodge it by avoiding spam words.
September 04, 2014
Do you deserve the title ‘sales leader’? Part 2True leadership takes a certain type of person. And, unfortunately, being a good salesperson doesnt necessarily make you a good leader.
August 22, 2014
Pushing through to ‘yes’In sales, you face an awful lot of rejection before you finally succeed. Heres a helpful technique for staying strong and carrying on.
August 20, 2014
How to get others to care about your messageIt's a demonstrated fact: Connecting first leads to greater profitability.
August 18, 2014
Does your website say ‘going out of business’?A drab, out-of-date website says youre behind the times. You only get one chance to make a first impression, so make sure its a good one.
August 14, 2014
How to tackle two major sales and marketing challengesBrandon Stuerke outlined his best strategies to motivate prospects at the 2014 Advisor Network Summit.
July 14, 2014
The 4 pillars of your final expense businessFinal expense insurance is more needed than ever but you must have the right lead system in place in order to succeed.
July 11, 2014
How Advisors Dodged ’08 Meltdown: FA Insight StudyCongratulations, advisors. The years since the financial crisis were a struggle, but you made it work. FA Insight has the numbers to prove it.