Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Tech Sector Slows as a Millionaire-Making Machine
By Michael S. FischerNew tech millionaires are being minted more slowly than in past years, a WealthInsight report finds.
November 30, 2015
Calling tips for insurance agencies and brokersCold calling can still be an effective tool to contact and validate potential insurance leads.
November 20, 2015
Here’s why you should be talking to millennialsThere are four main trends to watch with this demographic.
November 18, 2015
A senior, a boomer, a Gen Xer and a millennial walk into a bar …Which shoes are you trying on for size today?
November 16, 2015
Preview: How to get Gen Y to buy insuranceThese four actionable points can help advisors retain millennials in the workplace and market to them.
November 16, 2015
Preview: How to get Gen Y to buy insuranceThese four actionable points can help advisors retain millennials in the workplace and market to them.
November 13, 2015
Want prospects who want to hear from you? Get referralsWho wants to spend their selling time calling at least seven times before reaching a prospect? No one. Here's how to avoid it.
September 25, 2015
5 things millennials want from benefitsIf you ask a millennial what matters most when it comes to employee benefits, youre likely to hear answers like these...