Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Retirement Income Planning? What's That?
By Allison BellWhat some participants in a new Kiplinger's-Athene survey said about their retirement strategy might surprise you.
September 15, 2022
Agency-Building Skills Power a Candidate's Statewide CampaignJanice Law Robinson says her sales and marketing experience has been helpful.
September 15, 2022
How Advisors Can Use UX to Delight ClientsUser experience is a term most commonly applied to website design, but its applications extend much further.
September 13, 2022
Life Insurance Faces a Family Budget Stress Test: Joshua PoliceThe Boston Mutual executive sees strong consumer interest in coverage, but less consumer capacity to pay for it.
September 13, 2022
COVID-19 Cut U.S. Workforce by About 500,000: ResearchersMuch of that effect could be due to older workers deciding to retire early.
September 12, 2022
Insurers Must Reach Millennials and Gen Zers. Here's HowA product designer looks at ways to close young Americans' life protection gap.
September 08, 2022
Northwestern Mutual Launches 'The Great Realization' Marketing CampaignAn executive says the pandemic has moved people to "live right now."
September 02, 2022
Life Insurance Awareness Month Arrives Amid COVID-19 LullOrganizers hope Roselyn Sánchez, the 2022 spokesperson, will appeal to Hispanic consumers.