Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Foundation Finds Gaps in Support for the Bereaved
By Allison BellSome U.S. workers are not sure how their employers handle bereavement.
December 14, 2022
Don't Get Ripped Off By Social Media MarketingA veteran marketer runs the numbers.
December 13, 2022
The 8 Business Advantages of Getting a ReferralYou know referrals are great. Have you thought much about why?
December 12, 2022
12 Cool Office Gadgets That Make Great GiftsWhether you're looking for something chic and elegant, useful, or a little off the wall, we've got you covered.
December 12, 2022
Market Shifts Equal Opportunity for Financial ProfessionalsFor some groups of consumers, engagement may be down. You could fix that.
December 08, 2022
Consumers Are Nervous. Is That Good for Annuities?F&G posted new data on consumer jitters. Jackson released (surprising) product ownership numbers.
December 06, 2022
10 Great Life and Annuity Ads From 100 Years AgoWhile formats and media are ever-changing, some marketing ideas stand the test of time.
November 22, 2022
Medicare Marketing Rules Look Wimpy: Ari ParkerChapter's advisor trainer sees calmer ads but little increase in consumer support.