Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
How to warm up cold leads
By Mike BrooksWorking through a list of cold prospects can be daunting. Here are some voicemail and email scripts designed to warm them up.
October 14, 2016
The future of insurance: A look at the risk landscape of 2025Insurance buyers will likely face three key market realities that shape their risk programs: customer demands, the need for value, and data-driven action.
October 14, 2016
Insurer CIOs should weigh potential partners' corporate cultureCorporate culture is an often overlooked but critical component that CIO should weigh when looking for an investment partner to manage their accounts.
October 13, 2016
Divine intervention opens doors to an insurance careerOn her way to becoming a youth minister, one agent says providence put her on the insurance path.
October 13, 2016
Agents mobilize for ACA exchange plan scrambler weekHealthCare.gov will start mapping stranded exchange plan enrollees into new plans.
October 13, 2016
ACA exchange pays 50 cents per 1,000 Facebook viewsNevada's ACA exchange board posts marketing benchmarking news you can use.
October 13, 2016
Marketing evolution in a new digital worldInnovative insurance marketing can amplify your message and communicate directly to consumers in a way that benefits the industry as a whole.
October 13, 2016
Analyst: Brace yourself for a BIG, post-DOL rule revenue dipA new report makes a jaw-dropping forecast: a precipitous, $20 billion dip in industry revenue resulting from the pending phase-in of the Department of Labors fiduciary rule.