Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
Marketing mishaps
By Staff WriterUnderestimating the senior audience. Seniors are one of the most active and powerful segments of Internet users. The myth that seniors are not Web-savvy or even active online is widespread, and is a major misconception that often results in in
August 11, 2008
Hawkeye State To Expand LTC Rate ProtetionThe Iowa Insurance Division intends to make long term care insurers that impose big price increases offer relief to more policyholders.Iowa has been using increase ...
August 08, 2008
Harris: Few Consumers Love InsurersHealth insurers have a relatively bad public image, and life insurers do just slightly better.Researchers at Harris Interactive Inc., Rochester, N.Y., have published those conclusions ...
August 08, 2008
South Carolina Actuarial Office MovesPalmetto State insurance regulators have moved some of their operations.The South Carolina Department of Insurance says its Charleston Office for Actuarial and Alternative Risk Transfer ...
August 08, 2008
Nationwide Hires Ad AgencyA multiline insurer has picked a company to help it reach African American consumers and consumers who live in big cities.Nationwide Mutual Insurance Company, Columbus, ...
August 07, 2008
Catching seniors in your web (site)It's no secret one of the fastest growing demographics these days is adults age 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
August 07, 2008
Catching seniors in your web (site)It's no secret one of the fastest growing demographics these days is adults age 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
August 07, 2008
Tech Firm To Distribute Flash ToolZywave Inc. has joined forces with Etekhnos Inc.Zywave, Milwaukee, a company that sells software systems to insurance brokers, has arranged to distribute the eSharemarketing Flash ...