Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
10 marketing tips from a new perspective
By Ginny KiplingIn his book, The Professional's Guide to Financial Service Marketing, Jay Nagdeman offers smart ideas and tips on practical marketing that provide a new perspective on marketing issues. Following are some of his insights.
September 02, 2010
Employers Unsure of PPACA Impact: Colonial LifeAlmost half of employers say they are unsure what impact health care reform would have on the benefit coverage they offer in the next five years, according to a recent survey by Colonial Life & Accident Insurance Company.
September 02, 2010
AALU Speaks Up on Fiduciary IssueOversight of insurance professionals when selling insurance products registered with the Securities and Exchange Commission is different than for other types of security products, the Association for Advanced Life Underwriting says.
September 02, 2010
Lifeline Extends Agreement with Betty WhiteThe Lifeline Program announced that entertainer Betty White has renewed an agreement with the company to help promote life insurance settlements to seniors.
September 02, 2010
Bank Annuity Sales Fell in 2QBank annuity sales fell to $2.8 billion in June from $3.6 billion in the same month a year earlier, a monthly survey by Kehrer-LIMRA finds.
September 02, 2010
LIFE Unveils Social Media ToolThe Life and Health Foundation for Education has launch a new Facebook application and contest for Life Insurance Awareness Month, which began Sept.1.
September 02, 2010
How to Impress Anyone in BusinessThe more work I do with insurance reps, advisors, agents, brokers, and planners, the more amazed I am - and not in a good way.
September 02, 2010
How to train cats and salespeopleOne evening I came across a fascinating animal act featuring a cat trainer with a half dozen cats of varying sizes, shapes and colors. The trainer simply used a combination of treats and verbal praise to motivate his cats to perform difficult tricks.