Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
Advisor tip: Stop using Outlook for e-mail marketing
By Kristen LukeE-mail marketing should be a standard part of every advisor's marketing strategy. Unfortunately, many advisors confuse the ability to send hundreds of e-mails through Outlook as "e-mail marketing."
February 07, 2011
Splitting the Difference with Split-Dollar Life Insurance PlansWhen a client isn't inclined to bear the full premium of a life insurance policy, then you, as advisor, might do well to propose a time-honored tradition.
February 07, 2011
One New Year's Resolution the Industry Must Act OnWith the new year now receding in memory, many producers and insurers have undoubtedly cast aside their 2011 resolutions.
February 07, 2011
PPACA: Sebelius Ponders CLASS FixU.S. Health and Human Services Secretary Kathleen Sebelius says regulators are coming up with ideas for keeping the new federal worksite long term care program stable.
February 07, 2011
Wall Street's Golden GooseThe final report of the Financial Crisis Inquiry Commission (FCIC) on the causes of the economic catastrophe that struck in 2008 was released Jan. 26.
February 06, 2011
Advisors: Develop a team of MVPsAdvisors often ask, "How can I get the most out of my direct reports?" It's not always easy to do.
February 05, 2011
Advisor stress: How to deal with lost appointmentsHave you ever made a scheduled call to a new prospect only to reach their voicemail? Or shown up for a confirmed appointment only to be told that your contact isn't in the office? Unless you just started selling yesterday, I imagine the answer is yes.
February 04, 2011
Kehrer-LIMRA: Bank Annuity Sales Figures MixedBanks sold $2.7 billion in annuities in December 2010, down from $2.9 billion in December 2009, according to Kehrer-LIMRA.