Social Media: What Is It Good For?
By Bob ClarkIgnore the hype, suggests veteran advisor Jim Pierson, and focus on where social media fits into your overall strategic marketing plan. Better set up policies and procedures as well.
February 27, 2012
How to Train Your ClientWhat puppy training, and smelling like bacon, has taught me about insurance sales.
February 27, 2012
How Advisors Are Using Social Media (With No Compliance Headaches!)Advisors are increasingly under pressure to begin using social media in their own practices, but the research shows that the main benefit is how it improves communication and interaction with current clients.
February 27, 2012
Tidbits from the LIMRA Distribution ConferenceHere are some quick takeaways from various sessions during last weeks event, Distribution: At the Heart of the Game, in Ponte Vedra, Fla.
February 27, 2012
Mass Marketing vs. Strategic MarketingAre you spending more time prospecting then helping clients? Maybe you need a new approach.
February 26, 2012
Top Two Retirement-Plan Advice ToolsGiven weak returns over the last 13 years, it's worth considering technical analysis as a guide to clients' offensive and defensive stock-market maneuvers.
February 26, 2012
Why You Should Benchmark, and Tips for Effective Benchmarking: Pt. 2One clear benefit of benchmarking: learning what your fellow advisors report are their top barriers to growth, but also their top growth enablers.
February 26, 2012
The LTC War?We might have to worry about Russia, Asia, the Middle East, climate change -- and our southern border.
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