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Life Health > Life Insurance

A Simple Way to Explain A Life Insurance Legacy

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“What we have done for ourselves alone dies with us; what we have done for others and the world remains and is immortal.”

 — Albert Pike

The current market conditions have been unforgiving to all walks of life, but seniors and retirees especially feel the pain in their portfolios. As an advisor who deals extensively with seniors, many of my clients come to my practice with the desire to live on less money to enable them to leave behind a legacy for their children and grandchildren. Unfortunately, diminishing returns make it nearly impossible for them to have a financial legacy. In order to help them supplement their portfolios, we use what we call the “APPle” method of planning.

“A” stands for “active investing,” where we use active investment management options. The first “P” is “passive investing,” where we choose passive investment management options. The last “P” represents “protected” investments, or lifetime income guarantees, such as life insurance-based income streams. Finally, the “le” stands for “legacy,” where a portion of their assets are used for purchasing life insurance to pass along the value of those assets to the next generation.

For instance, if my client has $1 million, I might suggest using life insurance to most wisely and effectively create a legacy. If the client decides to purchase the product, he or she can increase the distribution rate to 6.5% or 7%, rather than just a 4% distribution, while depleting the principal over a 30-year period. In this scenario, the life insurance becomes the legacy, tax-free.

People don’t understand what we do, but when we explain it this way, they understand the simplicity of our planning system. We don’t necessarily have all the right answers, but when we present our clients with the APPle approach, they trust that the combination of these solutions may be the correct answer for them.

Even though the economy is not ideal and many prospects may come to you without the necessary savings to allow them to live comfortably through retirement, it’s important to stress to them that they do have options. They do not need to sacrifice leaving behind some money to help their grandchildren pay for college in order to financially survive retirement. With life insurance, they can assure their finances will last and create a legacy that will last as well.


HeckertBrian D. Heckert, CLU, ChFC, of Nashville, Ill., is the nominee to the MDRT Executive Committee. He is a 24-year MDRT member with seven Court of the Table and five Top of the Table qualifications. He is also a Platinum Knight of the MDRT Foundation and a member of its Inner Circle Society. Heckert is president of Financial Solutions Midwest LLC, an independent financial services practice. Securities and investment advisory services offered through NFP Securities Inc., Member FINRA/SIPC.


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