"Cultivate your natural market."
When people enter the insurance industry, they're often advised to invite friends and family to become clients first.
If you're in your early 20s and have many friends and relatives the same age, they might be initially resistant. They might say, "I don't need insurance."
What now?
Your area of specialization might be life insurance and annuities. Your friends and relatives didn't say, "I don't need life insurance." They said, "I don't need insurance!"
If you can make the case why they need certain kinds of more specialized insurance, you might win them around to buying life insurance from you. Perhaps your firm also sells those other lines of insurance, too.
What kinds of insurance might they need? For 10 ideas, see the gallery.
Once you talk to your 20-something friends and relatives about those 10 ideas, they should realize that everyone needs insurance, and that they have some gaps.
Fortunately, they know someone who understands this stuff. That's you.
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