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A Study in Diversity

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Senior Market Advisor continues its series on diverse groups making inroads in the industry. This month we look at the HISPANIC COMMUNITY: How can advisors market to this growing demographic and what are carriers doing to recruit more Hispanics to the industry? As always, we welcome your comments. Go to LifeHealthPro.com and let us know what you think.

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Hispanics in Insurance
By David Port
Growth opportunity ahead. Latinos will make up a third of the U.S. population by 2050. Carriers are recruiting agents now to serve that market.

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Q&A with Henry Vazquez
By Maria Wood
A matter of trust. If advisors want to reach this growing demographic, they have to gain their confidence first.

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Marketing to the Hispanic Community
By Maria Wood
The personal touch. Reaching Latino prospects requires an insight into their lives that can only be gotten by person-to-person meetings.