Mark Pruitt, CSA and founder and CEO of Strategic Estate Planning Services Inc. in Texas, took the time to answer some questions about his practice and what drew him to the senior market.
1. What is your primary advisory specialty, or the focus of your practice? We create income streams for life and make sure to protect assets. We provide many resources when our clients need it: CPAs, attorneys, LTC information, death settlements, income stream creation, nursing home/assisted living/in-home services, reverse mortgage help, and VA benefit help. If agents would learn to be a true resource for their client base, then they become more valuable, even if they don’t make money on all of those services.
2. What are the biggest challenges facing you in this market, and how are you addressing them? Understanding that the history of the market means nothing while people are in the draw down mode. Getting people to understand that they must realize the extent of the financial damage, be willing to reassess and re-craft a plan going forward with what they have left.