Close Close

Portfolio > ETFs > Broad Market

The Ins and Outs of Niche Marketing

Your article was successfully shared with the contacts you provided.

Selling to one specific set of prospects can be a great way to set yourself apart as an expert in your field and easily gain referrals. But how do you know which niche to target? And, once you decide, how can you get in touch with your chosen market? Marketing expert Liz Goodgold discusses the benefits and drawbacks to niche marketing, and independent financial advisor Marc Lampert explains how he’s making it work for him.