- 15% – Percentage of people born in 1946 who say they were more conservative and have become more liberal.
- 20% – Percentage of boomers who say they were more liberal when they were young, and have become more conservative since their 20′s.
- 44% – Percentage of boomers born in 1946 who report that they have remained conservative throughout their lives, compared with 22 percent who say they have remained liberal.
Source: MetLife Mature Market Institute