Senior Market Sales Inc. has agreed to acquire Insuractive Inc. through a merger.[@@]

Senior Market, Omaha, Neb., is not giving the price of the deal, but it says the combined company, which will operate under the senior Market name, will generate about $63 million in annual revenue and have more than 50 employees.

Senior Market sells Medicare supplement insurance, long term care insurance, annuities and other products through a network of 12,000 insurance agents.

Milton Kleinberg founded the firm in 1982.

Insuractive, Alexandria, Va., was founded in 1998 to help insurers and brokers sell and market insurance through the Internet.

Senior Market will be keeping Insuractive’s offices in Alexandria, Senior Market says.